Trent Spear is a group creative director based in New York City. Originally from Rhode Island, Trent was the youngest of three brothers, a family dynamic that instilled camaraderie and taught him how to take a beating. His journey into the world of creative began in the music industry, where he freelanced as a designer, eventually burning him out but leading him into advertising.

Named to Ad Age's Creatives to Watch in 2025, Trent’s work is a fusion of creative vision, positive energy and extreme eye for craft. Whether creating visually stunning concepts or leading teams to produce dynamic work, he loves pushing the boundaries of his creativity. Outside the office, you’ll find Trent playing/talking about sports or hanging out with his miniature schnauzer, Roofus.
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01.    Grey Goose - Berry Rouge

Agency: BBH New York
Director: Emir Eralp
To launch Grey Goose Berry Rouge, the brand’s first new flavored vodka in a decade we partnered with Zoe Saldaña to bring a fresh expression of Grey Goose’s Make Time Wait platform to summer. 

Inspired by the simple pleasure of clocking out and giving in to the moment, we created a sun-soaked campaign that introduced Berry Rouge through Zoe’s effortlessly playful perspective.



02.    Samsung - Made in Korea

Agency: Ogilvy New York
Director: De-Yan
We embraced the confusion that surrounded the launch of the Galaxy Fold, in a way that only Samsung could: A global campaign written in a language 99% of the world doesn’t understand.
03.    eBay - Everyone Deserves Real

Agency: Joan Creative
Director: Felix Brady
Photographer: David Brandon Geeting
For eBays first brand campaign in three years “Everyone Deserves Real,” we highlighted the reality behind many of the ads and products seen on digital media at the time. With the message “Never get f*ked over again.”

The film showcases eBay’s team of real authenticators who ensure that high-end items like watches, sneakers and jewels are actually from the brands they claim.



04.   Bacardi - Better with a Beat

Agency:  BBH New York
Director: Alfred Marroquin
Life is better with a beat. For the latest chapter of BACARDÍ’s Do What Moves You platform, we teamed up with Puerto Rican producer Tainy and director Alfred Marroquin to reimagine the merengue classic “Tu Sonrisa” for a new generation. 

Set against the energy, color and rhythm of Puerto Rico, the campaign follows a beat as it moves through everyday moments, turning them into spontaneous celebrations along the way. A celebration of music, movement and BACARDÍ’s Latin Caribbean roots, all built around one simple truth: everything’s better with a beat.

05.    Grey Goose & Devil Wears Prada - Runway All Access

Agency: BBH New York
Director: Ally Pankiw
In a playful, tongue-in-cheek spot, Heidi Klum channels the high-pressure world of fashion by nodding to the famously demanding Miranda Priestly. As she enjoys her cocktail “The Devil’s Roast,” a blend of Grey Goose, espresso, and coffee liqueur the tone balances indulgence with sharp humor.

The “All Access” concept draws inspiration from an iconic moment in The Devil Wears Prada, where Priestly insists on a perfectly customized latte. In this reimagined version, the detail-driven satire continues as Klum critiques her drink not for the order itself, but for its presentation calling out the missing third coffee bean on her espresso martini.



06.    Samsung - Unfold Your World

Agency: Ogilvy New York
Director: Felix Brady
To launch the Fold3 and Z Flip3 we showed that they open entirely new ways of watching, working, playing, capturing and connecting. Truly giving you an experience like no other.

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