Trent Spear is a group creative director based in New York City. Originally from Rhode Island, Trent was the youngest of three brothers, a family dynamic that instilled camaraderie and taught him how to take a beating. His journey into the world of creative began in the music industry, where he freelanced as a designer, eventually burning him out but leading him into advertising.

Named to Ad Age's Creatives to Watch in 2025, Trent’s work is a fusion of creative vision, positive energy and extreme eye for craft. Whether creating visually stunning concepts or leading teams to produce dynamic work, he loves pushing the boundaries of his creativity. Outside the office, you’ll find Trent playing/talking about sports or hanging out with his miniature schnauzer, Roofus.



04.   Bacardi - Better with a Beat

Agency:  BBH New York
Director: Alfred Marroquin
Life is better with a beat. For the latest chapter of BACARDÍ’s Do What Moves You platform, we teamed up with Puerto Rican producer Tainy and director Alfred Marroquin to reimagine the merengue classic “Tu Sonrisa” for a new generation. 

Set against the energy, color and rhythm of Puerto Rico, the campaign follows a beat as it moves through everyday moments, turning them into spontaneous celebrations along the way. A celebration of music, movement and BACARDÍ’s Latin Caribbean roots, all built around one simple truth: everything’s better with a beat.


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