Change the
Shape of
the Future

-----------------------------------------------------------

Samsung

Agency: Ogilvy New York
Role: Designer

Teaser Film: Ahead of the launch, we created a series of teasers that showed the Galaxy Z Flip without showing it.

Director: Estudi Image

Out of Homes: To build hype around the new foldable Z Flip we created a series of out of homes designed to demonested its revolutionary form factor.

Photographer: Alasdair McLellan

The End

One Thing Leads to Another → Made in Korea → Everyone Deserves Real → Unfold Your World → The Feeling of Real → Change the Shape of the Future → Find the Right Fit → Sound Made to be Seen → Farewell Flat → Home of Passion