Everyone Deserves Real
We live in a world where it’s increasingly difficult to tell what’s real. eBay launched an Authenticity Guarantee service as an effort to counter fakes and regain their credibility in the fashion world.
EBAY - JOAN CREATIVE - CREATIVE DIRECTION 
DIRECTED BY FELIX BRADY






We created this campaign to share eBay’s point of view, Everyone Deserves Real, and their commitment to getting the f*kes out of here.
 PHOTOGRAPHY BY DAVID BRANDON GEETING



















The End